BRAND
Phlur.com
Scent carries memory more viscerally than any other sense. This minimalist fragrance company is stripping back the shallow marketing that dominates the category, leaving behind a minimal approach that allows each person to assign their own meaning to their moments.
services
Packaging
Photography
Web
Social
Art Direction
TEAM
Role: In-house Designer
UX: Amanda Klohmann
Copywriter: Paul Underwood
Project Manager: Shawn Freeman
Senior Designer: Myan Duong
Creative Director: Liz DeMartino,
Cynthia Korman
PACKAGING
For those who put intention behind every purchase, the candle is functional art is an object to inspire rituals. When the spark is gone, the vessel can be reincarnated into a catchall, a jewelry box, or just a nice addition to the nightstand.
Candle photos by Nick Cabrera.
ART DIRECTION & PHOTOGRAPHY
The brand is an acting repository of art and inspiration. A quiet corner of the internet to take a breath and a break from your timeline.
Website & social
Editorial for the digital age. Intentionally written and ruthlessly curated for an experience that is as beautiful as it is informative.
